Saturday, February 17th, 2018

Joely Fisher’s New PSA Campaign Supports International Fund For Animal Welfare


Joely Fisher Wildlife   PSA campaign for IFAW

Actress Joely Fisher has created the new PSA campaign for The International Fund for Animal Welfare (IFAW; The series, which was conceived, directed and edited by Fisher,  features notable Hollywood personalities discussing pressing issues facing animals around the world and calling upon the public to take action for animals.

Fisher, also the IFAW ambassador, shares her view and lends viewers to the eye-opening info on the plight of elephants, big cats and whales. Celebs who took part include Revenge’s Amber Valletta, Goran Visnjic, Brian Austin Green, Denise Richards, Duff McKagan of Guns N’ Roses), Ed Begley Jr. and Melissa Rivers.

Fisher said, “As a longtime IFAW supporter, I am honored to have the opportunity to shed light on these issues. Well-known advocates help engage and rally the public to take up the cause of animal welfare. We’re excited to release these spots now since it is a critical time for impact on these campaigns. We’re proud to join IFAW in their important and meaningful mission of saving animals in need all around the world.”

I interviewed Shawna Moos, director of communications for IFAW.

Q: I read you gathered the dozen who participated during last year’s awards season. Why did it take a year to create the PSA campaign? Was it a goal to plan it out for the year?

We filmed over two dozen actors and musicians and we’re releasing these PSAs now to inspire public action and awareness and have the most impact for the animals and campaigns featured in the PROTECT PSAs. The time to act is now. Federal legislation will be introduced into the new Congress to ban the private ownership of big cats in the United States as well as stronger protection for whales, and the time is right for Americans to speak out and help protect elephants by signing the petition. 

Q: Where did you film the PSAs? I assume it was back to back filming with everyone at the same place? 
We hosted a suite at L’Ermitage Hotel in Beverly Hills and filmed over two days.

Q: Can you tell me something that would surprise people about the negative actions imposed on (whales, elephants, big cats?)

It’s really sad, but one elephant is killed every 15 minutes for its tusks. It’s unimaginable to think that we would kill these incredible animals for trinkets that nobody needs. The Dallas Safari Club was actually planning to auction off a license to shoot an African elephant this January. There was lots of public outcry as you can imagine and thankfully – they cancelled at the last minute.

Q: Elephants are being hunted for their tusks. How do we stop it? Is there an answer?
The only way to stop the bloody slaughter is to approach it from many angles simultaneously – to break every link on the trade chain. This includes protecting elephants from poaching, halting ivory trafficking andreducing market demand. I.F.A.W. is doing just that.

Q: Where do we stand now and how can the public help (as well as indirectly) The International Fund for Animal Welfare?

Right now, the U.S. is the second biggest market for ivory. Fortunately, the U.S. Fish & Wildlife Service recently proposed stronger protections for African elephants. There is a movement by some to weaken the new rules. The public can help protect elephants by telling President Obama to stand strong for elephants. By signing the petition, you can help convince the White House to stand strong for elephants.

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