Sunday, January 21st, 2018

Limited Edition Aden + Anais Swaddle Pack Designed By Rachel Zoe, Jessica Alba & Gwen Stefani


aden + anais and (RED) have collaborated with Jessica Alba, Gwen Stefani and Rachel Zoe to create a limited edition organic swaddle pack.

100% of proceeds will be donated to The Global Fund specifically to stop the spread of HIV from a pregnant mom to her unborn child.

About the aden + anais (PRODUCT)RED Special Edition Organic Swaddle 3-Pack:
•    Made of GOTS-certified organic cotton
•    Swaddles were designed by Rachel Zoe, Jessica Alba, and Gwen Stefani
•    Retail price of $54.95
•    Will be sold through aden + anais boutiques,, and

The new aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack includes three organic swaddles featuring a different designer custom print. These prints include an arrow-inspired pattern designed by Jessica Alba for The Honest Company, a Harajuku Lovers pattern designed by Gwen Stefani, and a paisley pattern designed by Rachel Zoe.
Jessica Alba: “Growing up safe and healthy shouldn’t be a privilege, no matter where you’re born on this planet. A mother’s passion to protect her loved ones and see them thrive is universal. I’m proud to partner again with aden + anais and (RED) to support the Global Fund and help provide sustainable responses that address the full spectrum of needs for those suffering from HIV and AIDS. I’m a mother and I know that when I see my children, I see the future–I want every parent to know that hope is possible starting today.”

Gwen Stefani: “It breaks my heart to know that every day hundreds of children are born HIV positive from preventable mother-to-child HIV transmission. It’s a privilege to partner with Jessica, Rachel, the Global Fund, aden + anais, and (RED) for this very worthwhile cause, giving us all the opportunity to be part of the solution in fighting AIDS.”

Rachel Zoe: “As a mother, it is devastating to know that so many parents in the countries hit hardest by AIDS are struggling to provide care to the children who need it most. Collaborating with aden + anais and (RED) on this project was so important to me — The Global Fund is helping these parents not only by getting the proper medicine, but preventative treatment so that we can help end mother-to-child HIV transmission. I am so honored to be part of this special collaboration with Jessica Alba and Gwen Stefani – two extraordinary women, incredible mothers and dear friends.”


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