Ameda Launches The “I Breastfeed Because…” Campaign
In time for World Breastfeeding Month in August, Ameda has launched the “I Breastfeed Because…” campaign, giving women a voice to share why they made the decision to breastfeed.
Ameda is a proven leader in breast pump innovation and trusted by moms and hospitals for over 65 years. Mothers who are currently breastfeeding, or have in the past, are encouraged to log onto www.ibreastfeedbecause.com to upload 20-second videos that share the reasons why they chose to breastfeed.
For each video uploaded, tweet or video comment, Ameda will make a charitable donation to the Human Milk Banking Association of North America, a non-profit association of donor human milk banks established in 1985 to set standards for and to facilitate establishment and operation of milk banks in America.
All those who participate are also automatically entered to win a grand prize of a $2,500 nursery makeover or one of 25 secondary prizes, $50 American Express gift cards! This campaign will run through September.