Sunday, January 21st, 2018

Babies "R" Us partners with Cynthia Rowley to create Hooray


Babies “R” Us has partnered with Cynthia Rowley! The Hooray collection is the designer’s first foray into children’s clothes and accessories. The line consists of layette and playwear, diaper bags, blankets and bibs. I’ve seen the look book and the clothes are very cute. The diaper bag is also super fashionable and I think will be a hit with urban moms.

I received a sample of a boy’s Grandpa Vest and Plaid Cargo Pants. Both are part of the Fall apparel line. The vest has a 100% cotton sweater back which is a nice touch. The price is $14.99.
The matching pants are stylish and come in grey or brown. Its lightweight material is made of cotton and polyester. The vest is $14.99 and the pants is $12.99.

What I like about this collection is that you can mix and match so you get many outfits from just buying a few separate pieces. Cynthia Rowley is such a hip designer, I think this line is going to be a hit.

The full collection will be available in September 2009 at and at the two flagship stores in NYC. The collection will expand in 2010 to include bedding, storage, room decor and a stroller.

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